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Zillow's Follow Up Boss Privacy Policy: What Brevard County REALTORS Need to Know

Zillow's Follow Up Boss Privacy Policy: What Brevard County REALTORS Need to Know The real estate technology landscape just shifted dramatically, and every REALTOR in Brevard County and the Space Coast needs to understand what happened on November 15, 2025. If you're using Follow Up Boss as your CRM, Zillow's new privacy policy could fundamentally change how you control your client relationships and data. Gary Keller's 2018 Prediction Comes True Seven years ago, Gary Keller, founder of Keller Williams, issued a stark warning to the real estate industry: "They're buying tools that you're using and taking your data without your permission. Let someone else have your data, and soon they're going to know more about your customers than you do." On November 15, 2025, that prediction became reality. Understanding Zillow's Strategic Domino Effect This isn't a sudden move. Zillow has been executing a calculated, multi-year strategy to control every ...

Short Sale Resurgence in Brevard County: What Space Coast REALTORS Need to Know in 2025

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Navigating the Return of Short Sales: Essential Knowledge for Brevard County REALTORS The real estate landscape in Brevard County is shifting, and experienced agents are noticing something they haven't seen in over a decade: short sales are making a comeback. While we're nowhere near the crisis levels of 2008-2013, Space Coast REALTORS need to dust off their knowledge and prepare for clients facing underwater mortgages. On October 27, 2025, Rick Bosley, General Manager of Keller Williams Brevard County and Operating Principal of The Bosley Team at Keller Williams, hosted a comprehensive short sale panel discussion featuring seasoned professionals who collectively closed over 300 short sales during the last market downturn. Understanding Today's Short Sale Landscape Current market data reveals that short sales represent less than 2% of active inventory in our region. However, this percentage is expected to climb as homeowners who purchased during the 2020-2023 boom face...

Why Most Real Estate Agents Are Using AI Wrong (And How to Fix It)

Published: 9/16/2025 | By: Rick Bosley After months of watching real estate professionals struggle with AI implementation, I've identified the core problem: we're treating AI like magic instead of what it actually is—a sophisticated tool that requires proper training. Last week, I led a team training session on AI integration that revealed common frustrations agents face and, more importantly, the systematic approach that actually works. Here's what I learned and how you can avoid the most expensive mistakes. The "Intern Training" Breakthrough During our session, multiple agents shared similar AI frustrations: Spelling errors AI wouldn't correct despite repeated requests Inconsistent outputs that seemed to ignore previous instructions Time spent "fixing" AI results when doing it manually would have been faster The solution became clear when I reframed the problem: treat AI like training a new intern, not commanding a magic genie. Consider this sc...