Zillow's Follow Up Boss Privacy Policy: What Brevard County REALTORS Need to Know
Zillow's Follow Up Boss Privacy Policy: What Brevard County REALTORS Need to Know The real estate technology landscape just shifted dramatically, and every REALTOR in Brevard County and the Space Coast needs to understand what happened on November 15, 2025. If you're using Follow Up Boss as your CRM, Zillow's new privacy policy could fundamentally change how you control your client relationships and data. Gary Keller's 2018 Prediction Comes True Seven years ago, Gary Keller, founder of Keller Williams, issued a stark warning to the real estate industry: "They're buying tools that you're using and taking your data without your permission. Let someone else have your data, and soon they're going to know more about your customers than you do." On November 15, 2025, that prediction became reality. Understanding Zillow's Strategic Domino Effect This isn't a sudden move. Zillow has been executing a calculated, multi-year strategy to control every ...